One Dalton Four Seasons

Brand refresh for bespoke residences

We partnered with Carpenter & Company and TCC to refresh the branding for One Dalton, the iconic Four Seasons residential tower in Boston. Our goal was to evolve the identity with a softer, more artful sensibility—reflecting the building’s modern luxury, cultural richness, and elevated living experience. The new visual system spans amenities brochures, advertising, and a refreshed website, bringing a renewed sense of refinement and atmospheric beauty to the brand.

Client
Carpenter & Company/TCC
Industry
Luxury Real Estate Branding
Services
Brand Strategy, Visual Identity, Advertising, Print, Signage, Website

Cloud-inspired luxury real estate branding graphic for One Dalton Four Seasons.

Cloud-inspired luxury real estate branding graphic for One Dalton Four Seasons.

THE CHALLENGE

To refresh the One Dalton brand with a visual language that feels contemporary and artful—while remaining aligned with Four Seasons’ iconic luxury standards.

THE SOLUTION

We developed a soft, atmospheric visual system inspired by art, culture, and the tower’s surrounding neighborhood. Through refined color, elevated typography, and cohesive imagery, we created a brand refresh that feels modern yet timeless.

one dalton four seasons building with river in background

We introduced a soft, cloud-inspired palette from the Four Seasons guide, giving One Dalton a more artful, contemporary voice.

We developed an ad campaign highlighting the tower’s luxury amenities, cultural surroundings, and Zuma restaurant, presenting One Dalton as both elegant and vibrant.

This ad showcased One Dalton’s defining luxuries—imaginative amenities, effortless on-demand services, and a concierge experience that feels nothing short of magical.

One Dalton Four Seasons ad highlighting cultural attractions and luxury neighborhood amenities.

Alive with artistic and cultural cues, this ad reflects the vibrancy of the neighborhood—from the MFA and the BSO to the luxury boutiques just steps away.

Amenities brochure design for One Dalton Four Seasons featuring soft pastel cloud theme.

Amenities brochure design for One Dalton Four Seasons featuring soft pastel cloud theme.

A cloud-themed amenities brochure and refreshed website unified the updated visual system with elevated imagery and refined type.

This campaign centers on Zuma—a chic restaurant and social hub in the building that brings together residents and neighbors alike, from tech leaders to local luminaries.

Advertising design for One Dalton emphasizing Zuma restaurant as a lifestyle and social destination.

The results were a renewed identity that deepens emotional resonance, strengthens brand positioning, and elevates the One Dalton experience across print, digital, and advertising.

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