Over a decade in the making, One Harbor Shore represents the final chapter of Fan Pier’s iconic residential development. As the third and culminating luxury tower on the Boston waterfront, it deserved a brand identity as elevated and enduring as the residences themselves.
Our 13+ year partnership with The Fallon Company allowed us to craft a comprehensive luxury real estate branding system—uniting brand strategy, naming, visual identity, signage, print, and digital design—to position One Harbor Shore as the premier destination on the waterfront.
Client The Fallon Company/TCC Industry Luxury Real Estate Branding Services Brand Strategy, Brand Identity, Visual System, Advertising, Print, Signage, Website
LIFE SHOULD BE FUN. SERIOUSLY.
THE CHALLENGE
Creating a distinct identity for the tower that completes the Fan Pier trilogy—while elevating its position as the most refined and exclusive residence—required a strategic approach to luxury real estate branding.
THE SOLUTION
We developed a brand identity grounded in clarity, craftsmanship, and a sophisticated visual system that reflects the tower’s waterfront setting and architectural character. Every touchpoint—from signage to digital presence—was designed to reinforce a timeless sense of luxury.
Where glass meets gloss. Inspired by dawn’s first light and dusk’s last glow, the logo reflects 14 stories of vertical elegance and waterborne rhythm.
Moneta Bold conveys modern refinement with a touch of personality—balancing architectural elegance with an approachable, quietly playful tone.
A mix of deep blues and bright teals captures the shifting reflections of sky and clouds on the water, while a metallic neutral adds modern polish and balance.
The custom gradient dances like harbor light, the brand channels modern luxury with a liquid edge. Architecture becomes atmosphere. Identity becomes icon.
A curated photo series by Dave Desroches captures the essence of the shoreline—harbor, glass, and green—framing life at One Harbor Shore with quiet elegance.
Bound in a sea-toned gradient—an elegant progression of sea-toned hues—the piece captures the essence of waterfront sophistication. Both form and content echo the brand’s refined, aspirational tone.
Crafted with the meticulous clarity of modernist design with silver foil stamped on silver-inked pages creates a luminous, reflective interior that bridges bold, full-color lifestyle photography.
The ad campaign highlighted the restaurants, waterfront, shopping and the luxury lifestyle at One Harbor Shore.
The interim website showcased the incredible view to the harbor and the messaging from the brand development.
For the full website we highlighted the property’s unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront development.
Our construction signage is more than informative—it’s a bold, branded statement. With vibrant visuals and playful lines like “Eat dessert first,” it brings our tagline to life and turns the site into a dynamic marketing tool.
The brand positions One Harbor Shore as the crown jewel of Fan Pier—elegant, modern, and just self-aware enough to keep things interesting. It blends high design with a wink, proving luxury doesn’t have to take itself too seriously.
