Penmark

In true Penmark style, past and present meet here. Once a schoolhouse from 1863, now luxury condos in SoWa’s creative heart. Our studio blended history with the area’s artistic energy to craft a bold brand identity—one that honors the South End’s gallery scene with rich illustration, and helps shape a whole new way of living.

penmark red image for print ad campaign

FOR INDEPENDENT THINKERS

Penmark naming

We named the building and created an iconic logo inspired by mid-19th century Victorian type, nodding to its origins as an 1860s school. A red and yellow palette set the tone for the supporting illustrations.

Penmark business cards

penmark fonts on red

penmark fonts black on white

penmark think red ad with dark background

We partnered with illustrator Cathleen Toelke on a quirky campaign befitting the South End neighborhood. Bold, color-driven taglines captured the building’s creative spirit.

penmark think blue single page ad

Penmark brochure and holder

The brochure, modeled after a classic book satchel and reimagined in transparent plastic with a built-in handle, blended function with nostalgia to reflect Penmark’s heritage-meets-modern spirit.

penmark girl reading red covered book standing on books

penmark brochure map of boston

penmark brochure spread with african american on white sofa and clock

penmark brochure man playing saxophone and man painting

The brochure is filled with vibrant neighborhood photography and quirky, conceptual images that nod to the building’s storied past as a 19th-century schoolhouse.

Penmark elevation drawing with banners

Penmark condos pole flags by

penmark on imac

penmark red illustration on ipad

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