Located in Cambridge’s Kendall Square innovation district, Prism entered a competitive multifamily market shaped by technology, research, and a design-literate professional audience. The architecture was contemporary and expressive, calling for a brand that felt equally modern, intelligent, and rooted in place.

Adams Design was engaged from the ground up to name the property and develop a complete brand identity. The challenge was to create a brand with clarity and sophistication while avoiding the polished, interchangeable tone common among new apartment developments. The name Prism became the foundation of the concept, an idea rooted in perspective, transformation, and the architectural precision of refracted light.