Prism Apartments

A modern, light-driven identity for Kendall Square’s newest apartments

Located in the heart of Cambridge’s Kendall Square innovation district, Prism needed a brand that felt as modern and expressive as its architecture. Working from the ground up, we named the property, designed the identity, and built a visual system inspired by refraction—capturing the interplay of color, light, and perspective that defines life at Prism.

Client
Aimco
Industry
Real Estate / Multifamily
Services
Brand Strategy, Naming, Identity Design, Tagline, Visual Language, Advertising, Illustration

We chose the name “Prism” that embodies sophistication, perspective, and the interplay of light—both literal and symbolic. Inspired by the precise angles of a prism, a transparent optical element that refracts and transforms light, the name reflects a refined architectural vision where design, perspective, and experience converge.

The Challenge

Prism entered a competitive market where many multifamily brands speak in similar tones—polished, safe, interchangeable.

The challenge was to create an identity with enough clarity and sophistication to resonate with Cambridge’s professional audience while offering a distinctive personality that reflected Kendall Square’s culture of creativity and innovation.

The name and the branding needed to signal modernity, intelligence, and a touch of unconventional energy.

The Solution

We named the property Prism—an idea rooted in transformation, perspective, and the architectural precision of refracted light.

A cool, contemporary palette and Source Code font reinforce the neighborhood’s tech-driven spirit while keeping the system crisp and minimal.

Fun, fashion-inflected illustrations by Marie Coons introduce warmth and personality, giving the marketing materials a bold, editorial quality. The advertising embraces a chic, slightly quirky voice—positioning Prism as both a refined sanctuary and a launch point for urban discovery.

Together, the identity blends Cambridge intellect with cosmopolitan ease, creating a brand that feels unmistakably at home in Kendall Square.

Source Code’s engineered precision reflects Kendall Square’s technological backbone while keeping the identity clean and modern.

Cool greens and neutrals echo the clarity of glass and light, grounding the brand in its architectural and scientific inspiration.

$life refracted on colors by boston design agency adams design$

The tagline captures the idea of seeing everyday living through a new lens—shaped by light, perspective, and modern design.

Prism by Boston design agency Adams Design blends Cambridge culture with Kendall Square innovation in a refined, modern living experience.

Set against a rich gray field, the mark gains intensity—the prism form and stylized “M” snap into focus, emphasizing the identity’s engineered geometry.

Fashion-forward illustrations by Marie Coons bring personality and humor to the amenities narrative.

prism apartments illustration of couple waliking in the city

prism apartments firepit ad-cropped

The quirky advertising positions Prism as a chic sanctuary, offering both a peaceful retreat and an invitation to life’s next adventure.

prism apartments subway sign by boston design agency adams design

The Results

The Prism identity stands out in the Cambridge market, offering a visual language that feels modern, expressive, and distinctly tied to the neighborhood’s culture.

The name, mark, and advertising system give the property a strong competitive edge—supporting lease-up, establishing personality, and positioning Prism as a destination for residents seeking design, energy, and perspective in equal measure.

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