Rozzie’s brand reflects the vibrant diversity of Roslindale, with a logo that captures the community’s multifaceted spirit and welcomes all. We harmonized the branding with the building’s interior colors and the lush natural surroundings.
Brand Strategy
Identity
Advertising
Print
Signage
Website
A FRESH WAY OF LIVING
The Rozzie Boston logo reflects Roslindale’s eclectic spirit with bold geometry and a warm, earthy palette. Rooted in community and place, it’s modern, inclusive, and full of movement.
The primary illustration channels Roslindale’s wooded charm with stylized botanicals and soft geometry. Abstract florals and natural forms in earthy tones evoke calm, community, and a deep connection to nature.
As part of our scope of work, we also crafted a folder, detailed floor plans, and a dynamic website to provide a comprehensive brand presence.
