We closely collaborated with our developer partners—Boston Realty Advisors, Torrington Properties, and Mt. Vernon Properties—to meticulously craft a compelling and memorable identity for Rozzie Boston.
Rozzie's essence is eclectic, mirroring the vibrant diversity of Roslindale. Just glance at the logo; it embodies the community's multifaceted character—welcoming people of all ages and backgrounds. This ethos extends to our offerings, catering to varied interests and lifestyles, with ample green spaces and a serene neighborhood setting. Our aim was to harmonize the branding with the interior hues of the establishment and the lush natural surroundings enveloping our buildings.
We designed a piece of art that not only incorporated all the brand colors but also symbolized the lush wooded areas and scenic walking trails surrounding Rozzie, providing a serene and inviting environment for its tenants to relish.
The logo is composed of distinct sections and vibrant colors, purposefully reflecting the rich diversity of Rozzie Boston’s community and surroundings.
Our scope of work extended to brand strategy, identity design, and the production of a succinct square brochure narrating the story of Rozzie, its architecture, and the amenities it offers. Furthermore, we meticulously crafted a folder, detailed floor plans, and a dynamic website to provide a comprehensive brand presence.
The construction scrim below was designed to showcase the logo and the brand artwork.
20 Park Plaza
Boston, MA 02116