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We closely collaborated with our developer partners—Boston Realty Advisors, Torrington Properties, and Mt. Vernon Properties—to meticulously craft a compelling and memorable identity for Rozzie Boston.
Rozzie's essence is eclectic, mirroring the vibrant diversity of Roslindale. Just glance at the logo; it embodies the community's multifaceted character—welcoming people of all ages and backgrounds. Our aim was to harmonize the branding with the interior hues of the building and the lush natural surroundings enveloping the buildings.
We designed a piece of art that incorporated all the brand colors while symbolically hinting at the lush wooded areas and scenic walking trails surrounding Rozzie Boston.
The logo is composed of distinct sections and vibrant colors, purposefully reflecting the rich diversity of Rozzie Boston’s community and surroundings.
The illustration used as the primary brand image symbolizes the wooded areas surrounding the property.
Our scope of work extended to brand strategy, identity, a square brochure narrating the story of Rozzie and the amenities it offers.
As part of our scope of work, we also crafted a folder, detailed floor plans, and a dynamic website to provide a comprehensive brand presence.
The construction scrim below was designed to showcase the logo and the brand artwork.
Adams Design
20 Park Plaza
Boston, MA 02116