Positioning Guy Martin's sensual French restaurant the only place in the city to have a romantic dinner. Located at the Fairmont Battery Wharf Hotel.
Our ad campaign was Inspired by the extraordinary food photography and iconic lip art used by the restaurant in its branding. What says sensual more than an ad campaign based on the language of a romance novel?
Signage included window scrims on the building as well as strategically placed subway signs around the city.