A light-driven identity inspired by sky, horizon, and 12 acres of green space
Stratus Residences sits atop rolling hills with panoramic views and expansive greenery—an unusually open, airy setting for Boston-area condominiums. We were asked to develop the name and full visual identity, translating this unique relationship between land and sky into a brand grounded in calm, clarity, and natural movement.
Client Cabot, Cabot & Forbes / Advisors Living Industry Real Estate / Condominiums Services Brand Strategy, Naming, Brand Identity, Advertising, Print Collateral, Signage, Website
The name for Stratus was inspired by the sweeping horizons and ever-shifting cloud formations that define its breathtaking setting. Positioned atop rolling hills with panoramic view, the name Stratus captures both the lightness of the sky and the strength of its architectural presence.
The Challenge
Stratus needed an identity that could express the sweeping openness of the site while communicating a refined, architectural sensibility.
The challenge was to create a name and brand that felt both elevated and effortless—capturing the project’s panoramic landscape, rich amenities, and tranquil, nature-connected lifestyle without blending into traditional suburban or urban condo aesthetics.
The Solution
We named the community Stratus, inspired by the layered cloud formations that echo the site’s open skies and elevated views.
The flowing “S” logo mirrors this soft movement, giving the identity a sense of calm and lift. A nature-driven palette and refined typography reinforce the connection to land, air, and horizon, while the marketing materials—including conceptual portraits and a tall, understated brochure—extend the brand’s quiet clarity across every touchpoint.
Abhaya Libre delivers typographic calm—grounded, elegant, and quietly architectural.
Earthy green, stone taupe, and sky blue balance grounded landscape tones with airy, atmospheric light.
Great brand photography begins with a strong creative vision. Working with photographer Stephen Sherman and stylist Chloe Barcelou, we brought Stratus to life with 2 conceptual images.
The butterflies symbolize the abundance of amenities at Stratus—vibrant, varied, and always in motion. Set against open sky and greenery, the scene reflects a lifestyle defined by choice, freedom, and expansive outdoor space.
This portrait reflects the calm, contemplative side of Stratus. Set against open air and natural textures, it evokes a sense of space, clarity, and connection to the outdoors—an elevated quiet that anchors the community’s identity.
A tall, vertical French-fold brochure uses luxurious paper and ample white space to echo the property’s light, expansive setting.
A responsive site showcases views, green space, and surrounding amenities through clean structure and atmospheric photography.
The Results
The Stratus identity establishes a serene yet sophisticated presence that sets the property apart in a crowded condo market.
The name, logo, and visual system work together to highlight the project’s defining attributes—open land, sky, views, and amenities—while giving Stratus a cohesive, memorable brand foundation across print, signage, marketing, and digital experience.
