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Adams was charged with naming and positioning this two-building, 320-apartment complex adjoining the Cambridge Discovery Park.
We worked with developer Criterion Partners to name the project, then create a logo, identity , print brochure, and signage for it. The name and logo were inspired by the varying rhythms of life: high professional energy balanced by a home atmosphere.. where one can relax and unwind.
The scope of work included a printed brochure that held floor plans and various information items about the apartments. The identity graphics added punch to all the marketing efforts.
Adams Design
20 Park Plaza
Boston, MA 02116