The rhythm of life

Adams was charged with naming and positioning this two-building, 320-apartment complex adjoining the Cambridge Discovery Park.

We worked with developer Criterion Partners to name the project, then create a logo, identity , print brochure, and signage for it. With several competing properties nearby, differentiating these homes from their competitors was critical. We opted for a positioning that reflected the busy lives of the young professionals who were the target audience. The name and logo were inspired by the varying rhythms of life: high professional energy balanced by a home atmosphere.. where one can relax and unwind.

tempo logo color on gray background horizontal
tempo graphics with dots and logo
tempo color palette
One Exeter fonts
tempo logo black on white background horiz
tempo white logo on gray
tempo logo graphic white on gray horizontal
tempo logo graphic gradiated circles on white
tempo business cards stacked
re150 girl in red dress on subway looking at phone
re150 kitchen with island and cabinets

The scope of work included a printed brochure that held floor plans and various information items about the apartments. The identity graphics added punch to all the marketing efforts.

tempo subway signage with man walking by
tempo brochure horizontal

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