The Sudbury Apartments

Branding a vibrant multifamily community in a growing downtown neighborhood

The Sudbury Apartments introduce young professionals to a new kind of downtown living—energized, connected, and full of possibility. Our placemaking work began with a visual language and messaging system that captured the lifestyle at the center of this emerging neighborhood.

Client
HYM Investment Group / National Real Estate Advisors
Industry
Multifamily Residential / Urban Living
Services
Brand identity, visual system, logo, messaging, collateral, website, placemaking

Lifestyle photography showcasing the active, connected living experience at The Sudbury Apartments.

Lifestyle photography showcasing the active, connected living experience at The Sudbury Apartments.

THE CHALLENGE

Differentiate The Sudbury Apartments within a highly competitive downtown rental market and communicate the energy and lifestyle of a new neighborhood in transition. The brand needed to feel youthful, dynamic, and accessible while still connected to the sophistication of its surroundings.

THE SOLUTION

We developed a vibrant visual system inspired by the diversity and movement of the neighborhood—expressed through a kaleidoscope graphic language and a bold palette of orange, pink, red, and periwinkle. The identity conveys momentum and creativity, appealing directly to young renters working in nearby tech, biotech, and financial districts.

Placemaking informed much of the design direction. By highlighting the walkability, transit access, and nearby cultural districts—including the North End, Beacon Hill, and the West End—the brand positions The Sudbury Apartments as the center of an emerging, highly connected neighborhood.

Marketing materials, leasing collateral, and advertising use expressive layouts, lifestyle imagery, and energetic typography to reflect the building’s amenities and the area’s 24/7 vitality. Clear messaging and playful tone bring personality to the brand while maintaining a modern, polished look.

The kaleidoscope-inspired mark reflects the neighborhood’s diversity and creative momentum.At the city’s center, this vibrant neighborhood pulses with culture, dining, and green space.

Contemporary typography system supporting the vibrant brand identity of The Sudbury Apartments in Boston.

A vibrant mix of orange, pink, red, and periwinkle mirrors the neighborhood’s youthful, dynamic character.

the sudbury downtown crossing with theatre lights at night

A brochures and floor plans present the tower’s amenities, design, and neighborhood with rich photography and lifestyle images.

Lifestyle photography showcasing the active, connected living experience at The Sudbury Apartments.

Lifestyle photography showcasing the active, connected living experience at The Sudbury Apartments.

Leasing and marketing materials for The Sudbury Apartments featuring the building’s amenities and neighborhood connections.

The website highlights the building’s central location with rich neighborhood imagery, walkability insights, and interactive maps that showcase direct access to Boston’s most vibrant districts—Beacon Hill, the North End, and the West End—reinforcing the lifestyle and convenience at the heart of The Sudbury Apartments.

As part of our broader approach to design and branding in Boston, the sudbury apartments ipad and folder

The new identity positioned The Sudbury Apartments as a lively, contemporary residential choice for young professionals—strengthening visibility, enhancing leasing communications, and helping define a sense of arrival within Boston’s newest downtown neighborhood.

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