55 stories were just the beginning in redefining the Boston skyline and shifting perceptions of Bulfinch Crossing. We created logos and brand identities for the condos as well as the apartments.
Brand Strategy
Identity
Advertising
Print
Signage
Website
THIS CHANGES EVERYTHING
The logo, inspired by the kaleidoscope, reflect the diverse lifestyles at The Sudbury and the transformation of Bulfinch Crossing.
Bulfinch Crossing is a vibrant hub of culture, dining, and parks. The kaleidoscope-inspired logo reflects its energy, diversity, and the possibilities of a connected community.
A refined palette of deep jewel tones—sapphire, garnet, emerald—captures the richness of an emerging cultural hub in downtown Boston.
The brochure not only showcased The Sudbury’s luxury condos and amenities but also highlighted the transformation of Bulfinch Triangle into an exciting, accessible hub.
We brought The Sudbury to life by highlighting the discerning people drawn to its stunning views and top-tier amenities, with a playful twist on its sophisticated market.
