THE SOLUTION

We created a modern, understated identity centered on clean typography and a restrained, elegant palette. The visual system reflects the building’s architecture—sleek lines, verticality, and a strong sense of structure—while maintaining a warm, residential tone appropriate for ownership.

Placemaking played a key role in the design approach. The identity reinforces The Sudbury Residences’ position within the emerging Bulfinch Crossing neighborhood, helping define a sense of arrival and establishing the tower as a cornerstone of the district’s transformation. The brand communicates not only luxury living, but also belonging—a residential anchor shaping the character of a revitalized urban community.

Printed materials highlight the property’s panoramic views, resort–level amenities, and contemporary interiors. Brochure layouts incorporate generous spacing, subtle metallic accents, and refined imagery that convey sophistication without excess. The identity is supported by thoughtful design details that elevate its tactile presence and align with buyer expectations in the luxury condominium market.