The Sudbury Residences

Brand identity and marketing for Boston’s newest skyline landmark, bridging luxury living with a rising neighborhood at Bulfinch Crossing.

Rising high above Bulfinch Crossing, The Sudbury Residences introduced a limited collection of sky-level homes in a neighborhood undergoing a dramatic transformation. For discerning buyers—many empty nesters and longtime city dwellers—the condominiums offered expansive floor plans, extraordinary wraparound views, and the rare opportunity to own a private home in Boston’s newest, most connected residential district.

Client
HYM Investment Group / National Real Estate Advisors
Industry
Luxury Real Estate
Scope of Work
Brand Strategy, Brand Identity, Advertising, Photography, Website, Signage, Print Collateral, Digital Ads

Mobile interface showing The Sudbury Residences neighborhood map and amenities.

The Challenge

The Sudbury Residences needed to shift perception of a site long defined by the Government Center garage and reposition it as an emerging luxury neighborhood.

Most prospects were unfamiliar with Bulfinch Crossing as a residential destination, and the identity had to replace outdated associations with a vision of modern city living. At the same time, the brand had to communicate the sophistication, privacy, and sense of elevation that set the 55 condominiums apart—not only from the rental units within the same tower, but from other premium homes across Boston.

The Solution

We created a brand that positions The Sudbury Residences as the elevated, boutique offering at Bulfinch Crossing.

At the center of the system is a logo inspired by the idea of a kaleidoscope—from the Greek kalós (beautiful) and eîdos(shape). Its faceted, rotating geometry serves as a fitting metaphor for the residences: a place defined by multiple lifestyle possibilities, shifting perspectives, and the ongoing evolution of a new Boston neighborhood.

The kaleidoscopic mark also reflects the experience of living at elevation—expansive views unfolding in every direction, revealing a constantly changing interplay of light and skyline.

Our tagline “This Changes Everything” spoke to emerging neighborhood and the demise of the old garage building that opened up the neighborhood.

A refined palette of deep teals, plums, and warm neutrals mirrors the sophistication of the interiors and the atmosphere of sky-level living.

To reinforce this elevated point of view, we emphasized the idea of life “up among the clouds,” highlighting spacious floor plans, private, boutique exclusivity, and uninterrupted horizon lines.

Photography captured both the dramatic verticality of the tower and the serene calm it offers above the bustle of the city. Print materials, signage, and digital touchpoints used generous space and restrained typography to create a sense of quiet luxury befitting a limited collection of only 55 homes.

the sudbury business card

The kaleidoscope-inspired logo reflects the energy, diversity, and possibilities of a connected downtown community.

Modern sans-serif typography system used for The Sudbury Residences branding.

Modern sans-serif typography system used for The Sudbury Residences branding.

A refined serif typeface complements the logo’s sharp, architectural points—adding clarity, structure, and a subtle sense of luxury to the system.

The palette of deep jewel tones—sapphire, garnet, emerald—captures the richness of an emerging cultural hub in downtown Boston.

View of The Sudbury Residences in Boston highlighting the building’s height and premium residential architecture.

sudbury tissue paper stacked

The brochure showcases The Sudbury’s luxury amenities and highlights the transformation of Bulfinch Crossing.

We brought The Sudbury to life by highlighting the discerning people drawn to its stunning views and top-tier amenities, with a playful twist on its sophisticated market.

Conceptual portrait photography by Dean Alexander for The Sudbury luxury real estate campaign

We partnered with Dean Alexander, an award-winning filmmaker and photographer known for cinematic, character-driven work to shoot this tongue-in-cheek ad campaign about
a few residents at the Sudbury.

Conceptual portrait photography by Dean Alexander for The Sudbury luxury real estate campaign.

Conceptual portrait photography by Dean Alexander for The Sudbury luxury real estate campaign.

A series of teaser ads highlighted the spectacular views from the site.

Outdoor advertising featuring lifestyle portraits promoting The Sudbury luxury residences.

Rich neighborhood photography, walkability highlights, and interactive maps position The Sudbury as the center of a vibrant district surrounded by Boston’s most iconic neighborhoods.

sudbury-laptop-website-best boston website agency

Mobile interface showing The Sudbury Residences neighborhood map and amenities

The Results

The Sudbury Residences quickly distinguished itself from the broader development, attracting qualified buyers who were drawn to its elevated viewpoint and luxurious homes.

The brand helped redefine Bulfinch Crossing as a desirable residential address, reshaping public perception of the district and establishing The Sudbury as its most refined offering. By launch, demand strengthened and interest grew steadily, with the condominium identity setting the tone for the neighborhood’s future evolution.

See The Sudbury Apartments for more of this project.

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