Twenty Two Liberty
Adams Design developed the brand identity and visual language for the first luxury residences on Fan Pier. Developed by The Fallon Company and sold out before construction was complete, this flagship property carried a bold strategic mission—transforming an emerging waterfront into a world-class destination.
- Brand Strategy
- Identity
- Advertising
- Signage
- Website
WHAT DO YOU SEE OUT YOUR FRONT DOOR?
Our challenge: to inspire belief in a new urban vision and define “seamless living.” The result? A brand that sold not just a building, but an entire neighborhood.
The inverted “2” evokes a boat on water, reflections of clouds, waves…while silver accents and premium finishes like foil stamping add a touch of luxury and sophistication.
Elegant Cormorant Garamond supports the curves and sharp edges of the logo.
We created a look book highlighting stunning harbor views and the vision for a unique new waterfront neighborhood.
With 360º views, a vibrant harbor, and fresh sea breezes, Twenty Two Liberty stands apart from downtown Boston’s enclosed residential towers.
The ad campaign was quite simple, the views say it all.
Bob Packert’s gorgeous photography showcased the urban waterfront lifestyle.
