Boston East
Boston East’s identity was shaped around a clear idea: luxury grounded in authenticity. Working with Trinity Financial, we built a visual system that captures the evolving spirit of East Boston while appealing to millennial residents looking for design, substance, and a meaningful connection to place.
Client: Trinity Financial
Industry: Real Estate / Multifamily
- Brand Strategy
- Identity
- Advertising
- Signage
- Website
The logo channels the grit of the working wharf with stenciled type and bold texture, rooted in the site’s industrial past.
Colors and stripes add a playful edge, echoing the vibrant interiors and kayaks of Boston East.
To connect with Millennials, we drew on the Polaroid revival—using its nostalgic appeal to shape a fresh, engaging campaign.
Transit ads reimagined vintage family photos in Polaroid frames, linking childhood memories to the modern, aspirational lifestyle at Boston East.
