Vela is a Seaport restaurant built around the pleasure of discovery—bringing together globally inspired cuisine, an expansive bar program, and a refined yet welcoming dining experience. Designed to attract a wide audience of locals, professionals, and visitors, the brand needed to express sophistication and curiosity without relying on a single cultural reference or overt theme.

The name Vela—Latin for “the sails” of Jason’s mythic voyage—became the conceptual anchor for the identity, suggesting movement, navigation, and a journey across flavors and traditions. This idea allowed the brand to feel worldly and elevated while remaining open and flexible. The logo pairs refined typography with a palette of teal, gold, and sea-inspired neutrals, while custom constellation patterns introduce subtle motion and depth across menus, collateral, and environmental applications.

Messaging such as Eat. Drink. Explore. reinforces the spirit of culinary exploration, inviting guests into an experience that is polished but relaxed—familiar in comfort, yet expansive in perspective.