Rozzie Boston

A vibrant, flexible identity for a new apartment community in Roslindale

Rozzie Boston is a new-construction apartment community located in the heart of Roslindale. We created a lively, contemporary identity that reflects the building’s youthful energy, its connection to the neighborhood, and an interior palette designed by Studio DRAW. The system is simple, adaptable, and built to feel immediately at home in the environment it lives within.

Client
Torrington Properties / Boston Realty Advisors
Industry
Multifamily residential / new-construction branding
Services
Brand strategy, brand identity, logo system, print materials, signage concepts, website design

Tote bag with Rozzie Boston apartment branding and geometric pattern.

Alt: Tote bag with Rozzie Boston apartment branding and geometric pattern.

THE CHALLENGE

The development needed a brand that felt modern and appealing to a wide range of renters—young professionals, creative workers, and long-time locals—while still aligning with the architect and interior designer’s vision for the building. The identity had to bridge interior and exterior experiences and support everything from leasing materials to long-term property signage.

THE SOLUTION

The identity is built around a modular “R” mark—geometric, friendly, and unmistakably tied to the building’s name. The form becomes a flexible graphic device, expanding into a system of patterns and shapes that animate marketing materials without overwhelming them.

The color palette was developed directly from the interior designer’s material board. By echoing the building’s woods, tiles, fabrics, and accent colors, the identity becomes a natural extension of the interior experience. The palette strikes a balance between neutral foundations and bright, expressive highlights, mirroring the building’s blend of calm and vibrancy.

Typography is clean and geometric, supporting the system with clarity and legibility across leasing, signage, and digital use.

The result is a framework that is visually cohesive, easy to deploy, and full of personality—just like the residents it aims to attract.

The Rozzie Boston logo reflects Roslindale’s eclectic spirit with bold geometry and a warm, earthy palette. Rooted in community and place, it’s modern, inclusive, and full of movement.

A clean geometric typeface provides structure and clarity across applications.

A palette drawn from the interior designer’s materials creates a seamless connection between brand and building.

rozzie-boston-exterior

rozzie boston blue library

A palette drawn directly from the building’s interior materials—deep blue, warm gold, copper brown, and soft neutrals—creates a seamless connection between brand and environment.

rozzie boston illustration of flowers and butterflies

The primary illustration channels Roslindale’s wooded charm with stylized botanicals and soft geometry. Abstract florals and natural forms in earthy tones evoke calm, community, and a deep connection to nature.

The identity adapts across print, digital, and signage, giving the building a coherent visual presence.

Result

The new identity gave Rozzie Boston a fresh, expressive presence in a competitive rental market. The color palette ties the brand to the building’s interiors, the modular “R” creates instant recognition, and the flexible system supports everything from leasing campaigns to on-site signage. The identity feels both polished and approachable—capturing the spirit of modern living in Roslindale.

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