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Calda Vita

Adams Design developed the name, logo, and brand identity for Calda Vita, a luxury line of handmade organic soaps. 
  • Identity
  • Print
  • Packaging
Boston-based graphic design and branding studio delivering memorable logos, identity systems, created the visual identity for Calda Vita including this shopping bag and mailing box.
Boston-based graphic design and branding studio delivering memorable logos, identity systems, created the visual identity for Calda Vita including this hangtag with green and blue watercolor background for the blue logo.

Name

We named the company Calda Vita, inspired by the Italian words for “warmth” and “life.” Drawing on the founder’s Italian heritage, we developed a name and identity that balance craft and clarity — expressing artisanal quality, natural luxury, and enduring simplicity.

The logo draws on ancient Italian and Greek motifs to express heritage, craftsmanship and timeless luxury. A central urn with a flame, flanked by the stylized hippocampus (half horse and half fish) symbolizes warmth, life and the purity of water.

Boston-based graphic design and branding studio delivering memorable logos, identity systems, created the visual identity for Calda Vita. Blue logo on green and blue watercolor.

The Calda Vita color palette blends blue and green tones with a pale blue accent. This combination evokes Mediterranean landscapes, water and natural ingredients, reinforcing the brand’s balance of warmth, purity and understated luxury.

Big Caslon Medium was used for the logo because its roots in 17th-century serif typography and its bold, sculpted letterforms evoke classical elegance and craftsmanship, aligning with the brand’s heritage-inspired identity.

calda vita fonts on green
calda vita fonts on light blue

Using the watercolor backgrounds evoke an artisanal, handcrafted feel, reflecting the Italian-inspired, handmade nature soap.

calda vita business cards floating
calda vita leterhead in box
calda vita mailing boxes
Boston-based graphic design and branding studio delivering memorable logos, identity systems, created the visual identity for Calda Vita including the soap wraps with green, blue and lavendar watercolor backgrounds.
calda vita mailing boxes many

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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