25 Beacon
A boutique collection of ultra-luxury residences overlooking Boston Common—where Beacon Hill’s historic character meets modern refinement.
Perched at the edge of Beacon Hill overlooking Boston Common, 25 Beacon reimagines a storied historic address as a limited collection of ultra-luxury residences. With its rare setting, architectural significance, and exceptionally private scale, the project required a brand identity that conveyed heritage, exclusivity, and modern refinement in equal measure.
Client
Sea-Dar Construction
Industry
Residential Real Estate
Scope of Work
Brand Strategy, Brand Identity, Print Collateral, Advertising, Website
The Challenge
25 Beacon presented a rare offering: new, ultra-luxury homes in Beacon Hill, a neighborhood defined by its deep history and architectural preservation.
The task was twofold—honor the legacy of this storied address while positioning the property as a once-in-a-generation residential opportunity.
With only a limited number of residences, every detail had to convey exclusivity and craftsmanship. The brand also needed to distinguish 25 Beacon from larger, more contemporary luxury towers by capturing the intimacy, sophistication, and classical beauty inherent to its setting.
The Solution
We created an identity inspired by the ornamental ironwork and classical detailing that define Beacon Hill.
The interlocking “25” and scroll-like forms reference historic craftsmanship while maintaining a clean, contemporary elegance. A refined palette of powder blue, charcoal, and muted metallics paired with understated serif typography established a tone of quiet luxury.
Print materials—embossed textures, foil stamping, and soft-touch papers—reinforced the building’s boutique character. Photography and layout emphasized rare views over Boston Common and the State House, presenting 25 Beacon as a uniquely intimate, historically rooted, and impeccably refined place to live.
Rooted in Beacon Hill’s legacy, the identity is refined with a wink, led by the tagline: “Not your mother’s Boston Brahmin.” Bold. Unapologetic. Unmistakably Boston.
The font is intentionally modern and structured, and pairs perfectly against the scrollwork that winds around the 2 and the 5 on the logo.
The color palette is a deep gold and light blue against a black background used to ground and contrast with the lighter colors.
The 25 Beacon identity blends gold scrollwork with a modern serif, balancing old and new. A contemporary palette extends across all materials, from stationery to brochures.
The Boston Brahmin legacy of wealth and exclusivity endures. Our 25 Beacon campaign contrasts the building’s historic roots with its luxurious, modern transformation.
We crafted an oversized brochure using tactile papers that evoke early 20th-century luxury, combining textured and smooth finishes with blue-tinted translucent patterns for a rich, sensory experience.
The website mirrored the brochure’s tactile elegance, highlighting exquisite interiors and modern amenities with a refined digital experience.
