Featherwinds captures serene countryside living, where community and effortless transitions thrive. The name evokes lightness, freedom, and simplicity, symbolizing personal growth and a fulfilling lifestyle for seniors.
Brand Strategy
Naming
Identity
Print
Website
EXPLORE THE POSSIBILITIES
Quilts are a patchwork of American rural life—symbols of home, comfort, and shared craft. The dandelion lifts the story upward, evoking breezes, growth, and the spirit of Featherwinds.
The background features a quiet, quilt-inspired stitch pattern—subtle texture that nods to tradition without distraction.
We developed an elegant digital showcase presenting floor plans and renderings for a new senior living community.