Prism, a project by Boston design agency Adams Design, is where Cambridge’s vibrancy meets Kendall Square’s innovation—an elegant fusion of intellect, culture, and cosmopolitan energy. Like its optical namesake, Prism refracts the many facets of its surroundings into a rich, nuanced living experience. Speaking the language of its residents—biotech and business, research and teaching—it offers a refined retreat for professionals, MBAs, post-doctoral fellows, and urban families alike.
Brand Strategy
Naming
Identity
Advertising
The advertising suggests that Prism accommodates many life stories and daily adventures, welcoming its residents home to a relaxing haven from the world beyond and inviting them to step out for a life adventure.