EchelonSeaport

1.33 million square feet across, 447 luxury condominiums, more than 200 apartments, 50,000 square feet of outdoor and indoor amenity space, 125,000 square feet of retail space and a central public piazza in Boston's Seaport District.

EchelonSeaport needed to stand out among many new high-end residences in Boston’s exploding Seaport District. At the same time, it had to appeal to two different audiences: affluent young professionals and an older, luxury-loving demographic. We did this by focusing on Echelon’s promise of a resort-in-the-city lifestyle.

echelon seaport living room with fireplace looking out at boston harbor
Echelon strategy
echelon tag line
Advertising
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echelonseaport woman in yellow coat in red boat with diver holding champagne by adams design real estate, corporate, retail, hospitality
Signage
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echelon seaport street sign with hot air balloon and person on bicycle in background
Print
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echelon seaport brochure with girl in black and white with yellow echelon e

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