It's not just where you live. It's how.

Positioning these condos as the dream lifestyle, no matter what you want or when you want it. 1.33 million square feet across, 447 luxury condominiums, more than 200 apartments, 50,000 square feet of outdoor and indoor amenity space, 125,000 square feet of retail space and a central public piazza in Boston's Seaport District.

EchelonSeaport needed to stand out among many new high-end residences in Boston’s exploding Seaport District. At the same time, it had to appeal to two different audiences: affluent young professionals and an older, luxury-loving demographic. We did this by focusing on Echelon’s promise of a resort-in-the-city lifestyle.

echelon seaport living room with fireplace looking out at boston harbor
Echelon strategy
echelon tag line
Advertising
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echelonseaport woman in yellow coat in red boat with diver holding champagne by adams design real estate, corporate, retail, hospitality
Signage
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echelon-seaport couple-hot-air-balloon
Print
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echelon seaport brochure with girl in black and white with yellow echelon e

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