Menu
Life. Refracted.
We emphasized the importance of a relaxing environment in which to unwind and step back from a high-pressure life; this can refer to the courtyard as well as to the apartments themselves.
Cambridge: vibrant, sophisticated, eclectic. Kendall Square: evolving, cosmopolitan, leading the charge. Prism: a wonderful amalgam of all of the above, and, like its optical namesake, alive with the many nuanced colors of a unique neighborhood and life experience.
The logo, inspired by the angles of a prism that has a transparent optical element with flat, polished surfaces that refract light. At least two of the flat surfaces must have an angle between them. The exact angles between the surfaces depend on the application. Life is all about your point of view.
The advertising suggests that Prism accommodates many life stories and daily adventures, welcoming its residents home to a relaxing haven from the world beyond and inviting them to step out for a life adventure.
Adams Design
20 Park Plaza
Boston, MA 02116