Bringing preppy back

The logo embraces the gritty textures of a working wharf and the heavily structured typography of stenciled shipping container labels. We pulled in some of the colors from the edgy, fun interiors. The stripes suggest a bit of a preppy vibe and the colorful kayaks that will be launched from Boston East.

boston east colors
Boston East identity
Boston East color palette
Boston East brand fonts
boston east logo on a green background
boston east logo on orange background
boston east logo on a yellow background
boston east logo on a dark blue background
Boston East mural on brick wall
Ties and boat in Boston East brand colors
boston east striped oar

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!