Calda Vita creates small-batch, all-natural soaps crafted with organic ingredients. As a new entrant in the personal care market, the brand needed to communicate trust, purity, and craft at first glance.

We named the brand Calda Vita, drawing from the Italian words for warmth and life, and grounding the identity in the founder’s Italian heritage. The visual system balances old-world reference with clarity and restraint, drawing inspiration from historic apothecary marks, simple geometric forms, and timeless typographic structures. The logo reflects this balance, rooted in tradition, yet unmistakably modern.

To express the handmade nature of the product, we introduced abstract watercolor backgrounds inspired by Mediterranean water and landscape. These organic washes bring softness and variation to the system, pairing naturally with an earth-toned palette and elegant typography. Across packaging, print, and digital applications, the identity communicates purity, craftsmanship, and understated luxury, without drifting into rustic or commercial beauty tropes.