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Echelon Seaport

Strategic repositioning for Seaport condos

We created a bold, lifestyle-driven ad campaign for Echelon Seaport—positioning the residences as a destination where luxury, ease, and high design come together. Through striking imagery, refined typography, and a cohesive visual system, the brand captures a modern, elevated way of living in Boston’s Seaport.

Client
Cottonwood Management/TCC
Industry 
Luxury Real Estate
Services 
Brand Strategy, Advertising, Photography, Print, Signage

echelon-seaport couple-hot-air-balloon by graphic design studio boston
echelon seaport boat ad on dark background vertical

IT’S NOT JUST WHERE YOU LIVE. IT’S HOW.

THE CHALLENGE

Echelon Seaport needed a bold, lifestyle-driven brand campaign that could distinguish the residences in a competitive luxury market while expressing the development’s focus on ease, sophistication, and high-end service.

THE SOLUTION

We created a striking visual and verbal system built around the idea of “how you live.” Through refined typography, fashion-inspired photography, and a cohesive suite of ads, brochures, and signage, we positioned Echelon as a modern, aspirational destination within Boston’s Seaport.

The tagline defined the brand’s focus on lifestyle—expressing Echelon’s blend of sophistication, convenience, and curated residential experiences.

Refined Aubrey Regular typography used in the Echelon Seaport brand identity.
Refined Aubrey Regular typography used in the Echelon Seaport brand identity.

Aubrey Regular adds a refined, modern elegance—echoing the development’s architectural precision while maintaining a sense of timeless, approachable luxury.

Bold lifestyle campaign photography for Echelon Seaport captured by Geof Kern.
echelon seaport text on black background about geof kern
Photoshoot with geof kern and hot air balloon with woman posed for echelonseaport advertising by boston graphic design studio

We crafted a brochure that speaks directly to Echelon’s audience—blending visual and verbal storytelling to highlight its amenities, elevated finishes, and resort-style Seaport lifestyle.

echelon seaport balloon ad spread on dark background
echelon seaport boat ad on dark background

We crafted a brochure that spoke directly to Echelon’s audience, blending visual and verbal storytelling to showcase its unparalleled services, luxurious finishes, and resort-style living in Seaport.

Echelon Seaport amenities brochure showcasing services, finishes, and resort-style living.
echelonseaport brochure spreads

The signage campaign extends the brand across construction panels and social platforms, ensuring a cohesive presence in both physical and digital environments.

echelon seaport signage beauty-to-me-is-being-comfortable-in-your-own-skin on orange
echelonseaport signage blonde woman sends air kiss blowing red lips outdoors wearing sunglasses and hat
echelonseaport-woman-african-sitting with long-dress
echelon seaport signage amenities-that-will-knock-your-stilettos-off on blue green
Echelon Seaport construction signage featuring adaptable, lifestyle-driven branding.
Echelon Seaport construction signage featuring adaptable, lifestyle-driven branding.
echelon seaport street sign with hot air balloon and person on bicycle in background
echelon seaport billboard with balloon girl
The campaign strengthened Echelon Seaport’s presence in the luxury market, creating a recognizable lifestyle brand across print, digital, and environmental touchpoints and resonating with high-end buyers.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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