Vela, named for the constellation of sails, invites a journey through the stars, just as the restaurant takes you on an adventure of global flavors by the sea.
Brand Strategy
Naming
Identity
Advertising
EAT. DRINK. EXPLORE.
The VELA Seaport logo draws on celestial navigation and mythic journeys. Named for the constellation on Jason’s legendary ship, VELA suggests a voyage—through cultures, cuisines, and experience.
Elegant serif typography is punctuated by starburst glyphs, evoking starlight on open water. The result is timeless and aspirational: a brand designed to guide, inspire, and illuminate.
The brand identity blends celestial symbols and constellations with intricate hand-drawn line art. Star motifs across the materials create a playful yet elegant, cohesive aesthetic.
The brand identity blends celestial symbols and constellations with intricate hand-drawn line art. Star motifs across the materials create a playful yet elegant, cohesive aesthetic.
