Legacy 4415
Rebranding a multifamily community to signal renewal and modern living
We partnered with Churchill Forge to refresh the brand identity for Legacy 4415, a multifamily residential community in Midland, Texas. The new visual system communicates renewal and modern living, pairing vibrant artwork with clear, contemporary messaging to support the property’s repositioning efforts.
Client
Churchill Forge
Industry
Multifamily Residential
Scope of Work
Brand Strategy, Brand Identity, Visual Language, Messaging, Leasing Materials
The Challenge
Legacy 4415 needed a modernized identity that could shift perceptions from the previous outdated complex.
With extensive renovations underway and expanded amenities for residents, the new identity needed to strengthen leasing activity, and distinguish the community within a competitive regional market. The existing materials lacked cohesion and no longer reflected the property’s updated features or renewed direction.
The Solution
We developed a revitalized visual identity that replaced the dated look with a bold, expressive system centered around contemporary artwork and confident typography.
The refreshed logo and supporting elements introduce a brighter, more energetic tone—signaling change and creating a sense of place for prospective residents.
A structured layout system and consistent color palette unify marketing materials across print and digital touchpoints. Messaging highlights the community’s improvements and amenities, bringing clarity and personality to leasing communications.
The overall identity is flexible, approachable, and visually memorable—built to support both immediate marketing efforts and long-term brand equity.
The Legacy 4415 logo uses the “L” as a frame, with abstract stripes evoking the pool, paths, and trees of the property.
Set in Alexandria Semibold with custom modifications, the font balances typographic tradition with a proprietary detail.
The color palette was inspired by the interior designer’s choice of warm earth tones complemented by chic blacks and grays.
Custom geometric icons form a modular system. Individually symbolic, together they build a bold pattern that defines the Legacy 4415 brand.
The Results
The updated brand strengthened Legacy 4415’s market presence and enhanced recognition.
The new graphics provided a cohesive visual language that effectively supported its repositioning. The new identity helped communicate a fresh start for the community and increased its appeal to a broader range of prospective residents.
Read more about how we develop brand identity design.
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