Twenty Two Liberty was not conceived in isolation, it was the first residential expression of a much larger vision for Fan Pier, a 21-acre stretch of underutilized waterfront that would ultimately redefine Boston’s Seaport District.

Adams Design began working with The Fallon Company at the earliest stages of Fan Pier’s transformation, long before residential development was underway. Our role was to help introduce the site to the city, establishing awareness, identity, and momentum through branding for public events, concerts, international sailing races, and the initial wave of retail and restaurant openings.

This early placemaking work helped turn a formerly anonymous waterfront parcel into a recognizable destination and laid the groundwork for a new neighborhood to take shape.

As the first residential building at Fan Pier, Twenty Two Liberty needed to signal that this was not simply another condominium, but the beginning of a new waterfront address. The brand identity was designed to embody architectural confidence and modern urban living, while reinforcing Fan Pier’s emergence as a place defined by light, water, movement, and proximity to the city.

A sculptural mark derived from the number twenty-two, paired with a bold red and silver palette, created an identity that was both iconic and immediately legible, anchoring the building within the broader master plan while giving it a distinct presence of its own. Learn more about our thinking on placemaking and real estate branding.