Makor Capital and Makor Management required a unified brand system that could clearly articulate two distinct roles within the same real estate organization. Makor Capital operates at the investment and portfolio level, while Makor Management oversees the operational performance and stewardship of individual properties. The brand needed to express a shared vision while making these distinctions immediately legible.

The design challenge was to create a single, recognizable mark that could flex across multiple entities and future developments without losing clarity or authority. The identity needed to communicate upward momentum, disciplined growth, and confidence, while remaining adaptable enough to support a growing portfolio of properties, each with its own positioning.

The solution was conceived as a system rather than a set of standalone identities. One core geometric mark and typographic language form the foundation of the brand, with color and application used to differentiate between corporate investment, property management, and individual assets. This approach allows the Makor brand to scale seamlessly, maintaining cohesion at the portfolio level while preserving distinction at every tier.