Makor Capital & Makor Management

A multi-entity brand system built from one flexible, upward-moving mark

Makor Capital and Makor Management needed a unified brand system that could express a shared vision while clearly distinguishing their roles—investment leadership at the corporate level and property operations at the management level. The challenge was to create a single, recognizable mark that could flex across multiple divisions and future properties while maintaining a strong sense of upward momentum, clarity, and confidence.

Client
Makor Capital / Makor Management
Industry
Real Estate Investment & Property Management
Services
Brand Strategy, Brand Identity, Signage, Property Website

makor capital box and binder

The Challenge

Create a scalable identity architecture for two related but distinct real estate entities.

Each would require its own tone, color, and positioning—using a shared logo and typographic system. The brand needed to feel authoritative and investment-driven at the corporate level, while signaling growth, reliability, and day-to-day stewardship at the management level. The system also needed to extend seamlessly to property-level identities.

The Solution

A Unified Mark
We designed a single mark that communicates upward motion, strategic focus, and disciplined growth—core qualities shared by both companies. Its angular form serves as the DNA for the entire brand architecture.

Makor Capital
The corporate identity uses a deep navy field paired with a vivid yellow upward stroke, signaling leadership, momentum, and high-level investment strategy. The contrast creates a bold, confident presence across digital, print, and investor-facing materials.

Makor Management
For the management division, the same mark shifts to a rich black background and an emerald-green upward stroke. The palette reflects operational stability, growth, and long-term stewardship—providing a clear distinction while maintaining visual continuity.

Property-Level Brands
The identity system extends into property logos, each adopting the mark and word structure while using custom color palettes tailored to the characteristics of each building. This approach gives every property its own voice within a clear, cohesive hierarchy.

Together, the system creates a clean, scalable architecture that reinforces unity while allowing each division—and each property—to stand confidently on its own.

For the management division, the same mark shifts to a rich black background and an emerald-green upward stroke. The palette reflects operational stability, growth, and long-term stewardship—providing a clear distinction while maintaining visual continuity.

The Results

The Makor brand system delivers immediate clarity across corporate, management, and property levels.

A single mark unites the organization, while controlled color variations differentiate each tier with precision. The result is a cohesive, highly scalable identity that supports growth, strengthens recognition, and simplifies the development of future property brands.

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