A refined, personality-driven brand for the final residential tower completing Fan Pier’s 15-year waterfront vision.
One Harbor Shore completes a decade-long residential vision for Fan Pier. As the final waterfront tower—defined by exceptional light, open exposures, and sweeping views—it needed a brand that conveyed its rarity while embracing a more relaxed, human tone than traditional luxury developments. The identity captures this balance: understated, design-forward, and quietly self-assured.
Client The Fallon Company/TCC Industry Luxury Real Estate Branding Services Brand Strategy, Brand Identity, Visual System, Advertising, Print, Signage, Website
The Challenge
As the last opportunity to live directly on the Seaport waterfront, One Harbor Shore needed a brand equal to its unique position.
With three open exposures, remarkable natural light, expansive green-space and harbor views, and the reputation of Fan Pier behind it, the building stood apart—and it’s story needed to be articulated in a new and different way.
The audience was diverse—empty nesters, young professionals, existing Seaport owners—but unified in their desire for a calmer, more effortless expression of luxury.
The challenge was to create a brand that felt exclusive without being formal, confident without being loud, and clearly distinct from everything that had come before at Fan Pier.
The Solution
We positioned One Harbor Shore as the rarest residential opportunity in the Seaport: the final chance to live on the water, in a building defined by luminous interiors, open sky, and an unparalleled connection to the harbor.
The identity pairs a serene waterfront palette with sculptural typography and refined, minimal layouts. Into this quiet elegance we introduced a light, subtly witty tone—“seriously chic condos”—expressing a personality that is modern, relaxed, and welcoming.
This blend of restraint and warmth allowed One Harbor Shore to stand apart from other luxury properties while remaining aligned with the heritage and excellence of Fan Pier.
Where glass meets gloss. Inspired by dawn’s first light and dusk’s last glow, the logo reflects 14 stories of vertical elegance and waterborne rhythm.
Moneta Bold conveys modern refinement with a touch of personality—balancing architectural elegance with an approachable, quietly playful tone.
A mix of deep blues and bright teals captures the shifting reflections of sky and clouds on the water, while a metallic neutral adds modern polish and balance.
The custom gradient dances like harbor light, the brand channels modern luxury with a liquid edge. Architecture becomes atmosphere. Identity becomes icon.
A curated photo series by Dave Desroches captures the essence of the shoreline—harbor, glass, and green—framing life at One Harbor Shore with quiet elegance.
Bound in a sea-toned gradient—an elegant progression of sea-toned hues—the piece captures the essence of waterfront sophistication. Both form and content echo the brand’s refined, aspirational tone.
Crafted with the meticulous clarity of modernist design with silver foil stamped on silver-inked pages creates a luminous, reflective interior that bridges bold, full-color lifestyle photography.
The ad campaign highlighted the restaurants, waterfront, shopping and the luxury lifestyle at One Harbor Shore.
The interim website showcased the incredible view to the harbor and the humorous messaging that coordinated with the construction fence signage.
For the full website we highlighted the property’s unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront development.
Our construction signage is more than informative—it’s a bold, branded statement. With vibrant visuals and playful lines like “Eat dessert first,” it brings our tagline to life and turns the site into a dynamic marketing tool.
The Result
The new identity positioned One Harbor Shore as the crown jewel of Fan Pier—an address shaped by water, light, and legacy.
The refined system resonated across audiences, presenting the building as confident, timeless, and effortlessly luxurious. By articulating its waterfront rarity and Fan Pier lineage with clarity and charm, the brand helped establish One Harbor Shore as one of Boston’s most desirable places to live.
