Over a decade in the making. One iconic finale. The third and final residential tower on Fan Pier crowns our 13+ year partnership with The Fallon Company—delivering a brand identity that resonates at the highest level for this landmark on the waterfront.
Brand Strategy
Identity
Advertising
Print
Signage
Website
LIFE SHOULD BE FUN. SERIOUSLY.
Where glass meets gloss. Inspired by dawn’s first light and dusk’s last glow, the mark reflects 14 stories of vertical elegance and waterborne rhythm.
The tagline reflects the lifestyle. Boats, bites, and harbor light? Pure magic. Delivering high design with a wink.
The custom gradient dances like harbor light, the brand channels modern luxury with a liquid edge. Architecture becomes atmosphere. Identity becomes icon.
A curated photo series by Dave Desroches captures the essence of the shoreline—harbor, glass, and green—framing life at One Harbor Shore with quiet elegance.
Bound in a sea-toned gradient—an elegant progression of sea-toned hues—the piece captures the essence of waterfront sophistication. Both form and content echo the brand’s refined, aspirational tone.
Crafted with the meticulous clarity of modernist design with silver foil stamped on silver-inked pages creates a luminous, reflective interior that bridges bold, full-color lifestyle photography.
The interim website showcased the incredible view to the harbor and the messaging from the brand development.
For the full website we highlighted the property’s unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront development.
Our construction signage is more than informative—it’s a bold, branded statement. With vibrant visuals and playful lines like “Eat dessert first,” it brings our tagline to life and turns the site into a dynamic marketing tool.
