This changes everything

Positioning these 55 spectacular condos as the choice of sophisticated and adventurous urbanites who would relish the rare 360 degree views from on high and the diverse city experience at ground level. Developers: HYM Development and National Real Estate Advisors.

Fifty-five, spectacular, high-in-the-sky condominiums are just the beginning of what makes The Sudbury extraordinary. Strategically, it posed an unusual challenge: charged with branding the residences, we also had to replace entrenched negative perceptions of the neighborhood with vibrant branding of the new Bulfinch Crossing neighborhood.

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Sudbury positioning
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Identity
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Advertising
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Print
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Interactive
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