Vela Seaport

Adams Design created the brand identity and visual language for Vela, a new restaurant in Boston’s Seaport. The system defines positioning and messaging, and invites you on a journey through the stars, just as the restaurant takes you on an adventure of global flavors by the sea.

vela seaport featured image

vela seaport menu close up vertical

EAT. DRINK. EXPLORE.

The VELA Seaport logo draws on celestial navigation and mythic journeys. Named for the constellation on Jason’s legendary ship, VELA suggests a voyage—through cultures, cuisines, and experience.

Elegant serif typography is punctuated by starburst glyphs, evoking starlight on open water. The result is timeless and aspirational: a brand designed to guide, inspire, and illuminate.

The brand identity blends celestial symbols and constellations with intricate hand-drawn line art. Star motifs across the materials create a playful yet elegant, cohesive aesthetic.

vela seaport restaurant salmon being tossed in air with olive oil

vela seaport cocktail against a dark background

Vela stationery package designed by our design agency in Boston, showcasing elegant branding elements that reflect the restaurant’s celestial and sophisticated identity.

Vela exterior signage designed by our design agency in Boston, showcasing elegant branding elements that reflect the restaurant’s celestial and sophisticated identity.

The brand identity blends celestial symbols and constellations with intricate hand-drawn line art. Star motifs across the materials create a playful yet elegant, cohesive aesthetic.

vela seaport iphone and ipad with business card

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