Inspired by sea air and fresh ideas, we crafted a brand refresh that feels upbeat and inventive at every touchpoint. From guest rooms to ballrooms, our strategy brings a bright, consistent tone across the entire waterfront hotel experience.
Rooted in Boston Harbor’s maritime history, the identity blends navigation maps and seafaring symbols to evoke timeless coastal elegance and a spirit of exploration.
We extended the brand across all marketing materials, using original photography to create a cohesive set of brochures for weddings, events, guests, and general audiences.
We created a focused ad campaign showcasing the hotel’s key offerings, tailored to resonate with a range of audiences.
