twenty two liberty red business card floating
twenty two liberty brochures stacked

WHAT DO YOU SEE OUT YOUR FRONT DOOR?

Creating the extraordinary

As the first luxury residences on Fan Pier, Twenty Two Liberty set the standard for Boston’s Seaport District. Developed by The Fallon Company and sold out before construction was complete, this flagship property carried a bold strategic mission—transforming an emerging waterfront into a world-class destination.

twenty two liberty red and blue business cards

Our challenge: inspire belief in a new urban vision, craft an aspirational narrative of harborfront living, and introduce the groundbreaking concept of “seamless living.” The result? A brand that not only sold a building but defined an entire neighborhood.

Twenty two liberty fonts on black
twenty-two-liberty-color-palette

The inverted “2” elegantly reflects a boat on the water, abstractly evoking sails, yachts, and Boston Harbor’s interplay of sky and sea. Silver accents nod to luxury—nickel home finishes or yacht chrome—while premium applications like silver foil stamping, white-on-white embossing, or a refined blue-silver palette enhance its sophistication.

twenty two liberty black and white tissue paper alternating colors on marble counter
twenty two liberty shopping bag with gray tissue paper
twenty two liberty brochure that man is holding vertical

Bob Packert’s gorgeous photography showcased the lifestyle living on the water. We kept to a theme of blues and reds to keep all the shots consistent.

We created a look book that showcased the stunning harbor views, the yachts passing, and the vision for things to come. The focus was on the promise of a new city on the harbor, a neighborhood like no other.

twenty two liberty on dark background

By promoting 360º views, the constantly changing panorama of a working harbor, and fresh sea breezes, Twenty Two Liberty set itself apart from the enclosed residential towers of downtown Boston.

twenty two liberty branding by best boston graphic design agency and fallon company

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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