The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We chose various locations that could be compared to famous European destinations such as Paris, Portofino and Venice. Each focusing on how much Battery Wharf was similar.
Brand Strategy
Identity
Tagline
Advertising
Print
Direct Mail
Photography
Signage
Interactive
Stephen Sherman’s warm, fashion-oriented photography and Margie Eis Aghion’s brilliant styling brought our concepts to life as we shot on location in and around Battery Wharf.