Newbury Street
We positioned this premier Back Bay destination as a vibrant retail avenue where luxury meets culture. In partnership with Back Bay Association, Jamestown, and Urban Meritage, we created a refined identity and digital experience reflecting its blend of boutiques, art, and dining.
- Brand Strategy
- Identity
- Signage
- Website
We designed an identity reflecting the street’s vibrant personality, with a logo inspired by its grid and bold colors forming the letter N.
The brand celebrates the distinctive streetscape and dynamic energy, positioning it as a must-visit destination where Boston’s past and future meet.
The website combines vibrant graphics and animated gifs for a dynamic, fun feel, while allowing retailers to update event and promotion info easily.
