Positioning these apartments as having serene riverside living yet minutes from the energy of downtown. We created a fresh look for these 282 luxury apartments located on the river in Medford for developers Criterion Development Partners

RE150 presented two distinct challenges. It had to relate to its sister property, The Residences at Rivers Edge, yet have a distinct personality of its own. At the same time, it had to stand out in a highly competitive apartment marketplace. Our strategy was two-pronged: appeal to the young professional target audience with bright, contemporary graphics and focus on what the competition could not: a direct riverfront park location and a higher level of finishes and amenities.

re150 young african american woman in red canoe with paddle
RE150 positioning
re150 exterior rendering with grass
RE150 naming
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re150 buscrds stacked with stripes
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re150 branding with folder and letterhead







Adams Design
20 Park Plaza
Boston, MA 02116

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