For the Seaport Hotel advertising, we created a series of quirky, sea-oriented ads targeted toward each market segment: weddings, business travelers and event planners plus the family visiting Boston. They are informative and fun, meant to suggest an upbeat hotel experience.
We collaborated with award-winning photographer Michael J. Lee to create the charming, quirky photography for the advertising.
SEA THE DIFFERENCE.
This tagline plays both to the hotel’s waterfront location and to its focus on personal service. We gave the Seaport a warm personality by showcasing the equally warm and service-oriented personalities of key employees.