Playing off the rich history of the signet ring and the seal, we developed two related logos, an S logo and a red wax seal that has been "stamped." The logos can be used together or singly. The color palette is a combination of gold, reds, and warm grays accented with black. The embossed pattern is taken from an 18th century wallpaper graphic and echoes the exquisite detail of the moldings found throughout the house.
The deep embossed pattern was inspired by the detailed woodwork and moldings throughout the building.
20 Park Plaza
Boston, MA 02116