Adams Design was charged with positioning a beautiful and unique head scarf for women dealing with the ravages of cancer.
A gaila is a unique and eye-catching head wrap designed for women experiencing hair loss from chemotherapy. The name itself is a play on three words: gala (implying something happy), gele (the Nigerian head wrap on which the gaila is modeled) and Gail (the creator of the gaila). This Milton-based Professor of International Business designed the first gailas as gifts for fellow cancer patients. Hair loss from chemotherapy can take a toll on a woman’s sense of self and femininity. In contrast, the gaila conveys beauty, whimsy, and elegance– not illness. Wearing a gaila lifts the spirits...and it’s free for cancer patients.
Our logo for The Gaila Fund was inspired by the cameo, a carved symbol of beauty that frequently focuses on a profile rather than a full-face image. This was important. as a gaila is about the entire head, not the face. By using a floral pattern for the scarf, the face of the logo can remain transparent, thus allowing the figure to be any color.
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