Our strategy was to bring The Sudbury to life by introducing the kind of discerning people who would be attracted by the astounding 360º views and superb amenities. Affluent, accomplished, and accustomed to the best, they put a humorous twist on The Sudbury’s sophisticated target market.
We collaborated with award-winning photographer and director Dean Alexander to create a series of quirky personality ads to for our “most interesting people in the world” campaign.
20 Park Plaza
Boston, MA 02116