Turner Hill

A heritage-driven brand identity for a reimagined 19th-century estate on Boston’s North Shore

Close-up of Turner Hill brand pattern inspired by estate gardens and historic craftsmanship.
Turner Hill stone entry monument featuring the peacock logo at the entrance to the historic estate.

Client
Raymond Properties

Industry 
Hospitality, Residential, Golf & Country Club

Location
Ipswich, MA

Scope
Brand Strategy, Brand Identity, Visual Language, Print Collateral, Signage

Turner Hill logo featuring a stylized peacock inspired by carved architectural details from the historic estate.

About this project

Set on the historic grounds of a former Ipswich estate, Turner Hill brings together championship golf, refined country living, and architectural grandeur rooted in the late 1800s. The brand needed to honor the estate’s storied past while presenting a renewed identity that felt relevant, welcoming, and enduring for today’s members.

Our approach drew directly from the property itself, most notably the hand-carved peacock motifs found throughout the estate’s original woodwork and stone detailing. Reinterpreted into a refined, contemporary mark, the peacock became a symbol of heritage, craftsmanship, and quiet confidence. The identity balances tradition with restraint, avoiding nostalgia while preserving a strong sense of place.

A palette inspired by the iridescence of peacock feathers, deep navy, heritage green, and sporting blue, anchors the system, while classic typography and editorial layouts reinforce the estate’s cultural depth. The result is a visual language that feels timeless, elevated, and distinctly Turner Hill.

Explore our approach to Placemaking and Brand Identity for residential and mixed-use environments.

Historic black-and-white photograph representing the heritage and origins of the Turner Hill estate.
turner hill hat with logo
Printed marketing materials for Turner Hill showcasing the peacock motif and refined typography.
Turner Hill brand identity applied across print, photography, and lifestyle materials.
Equestrian lifestyle photography reflecting Turner Hill’s country estate setting.
Turner Hill branded polo shirt showcasing the peacock emblem for club apparel applications.
Printed marketing materials for Turner Hill showcasing the peacock motif and refined typography.

The new identity reestablished Turner Hill as a destination defined by heritage, refinement, and lifestyle. By elevating the estate’s historic details into a cohesive brand system, the identity strengthened member pride, enhanced merchandising appeal, and unified the experience across print, apparel, and the grounds themselves.

Turner Hill now presents a confident, enduring presence, one that respects its past while supporting a vibrant, contemporary country-club experience.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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