A nod to history

As the Garden Court was a huge selling point for the property, we used that as a jumping off point for the Belcalre Wellesley identity.. Based loosely on 18th century floral motifs with a slight neoclassical influence (a nod to the building's classical architectural elements) we created a mark that was elegant and historic yet modern. We carried that through all marketing and interiors.

Belclare bag with logo
Belclare color palette
Belclare logo on blue background
Belclare fonts
Belclare logo on pattern background
Belclare brochure pattern
Belclare business cards







Adams Design
20 Park Plaza
Boston, MA 02116

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