We created a look book that showcased the stunning harbor views, the yachts passing, and the vision for things to come. The focus was on the promise of a new city on the harbor, a neighborhood like no other.
Twenty Two Liberty needed to tell the story of a neighborhood that was just beginning to emerge. We created a book that reflected the constantly changing harbor views as well as captured the fun, creative restaurants, and events that were giving the waterfront its distinct personality. French folds, subtle clear varnishes, and fold-out pages gave the 120-page visual extravaganza a personality to suit the site.
Because the site was under construction, we showcased the amenities and lifestyle with a series of shots that incorporated the brand colors: blue for the sea and sky accented with a lively red. We chose images from our extensive library of Fan Pier, Boston Harbor, city skyline, and neighborhood photography.