Creating Personality

Chic, boutique apartments in trendy Kendall Square developed by AIR Communities.

Trendy ViVO apartments appeal particularly to Kendall Square’s tech-oriented Millennials. We didn't want to use the usual stock photos that were prevalent in Cambridge marketing. So we set about working with award-winning illustrator Jody Hewgill to develop a painting that captured the energy and lifestyle of the building as well as the international nature of the target audience.

vivo apartments illustration of 3 young people sitting outside
vivo apartments positioning copy
vivo apartments tagline white on red
vivo apartments naming explanation
Identity
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vivo apartments business cards with red and blue and yellow stacked
Signage
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vivo apartments illustration at bus stop

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