O the possibilities!

Chic, boutique apartments in trendy Kendall Square developed by Aimco

Trendy ViVO apartments appeal particularly to Kendall Square’s tech-oriented Millennials. Instead of using the usual stock photos that were prevalent in Cambridge marketing, we set about working with award-winning illustrator Jody Hewgill to develop a painting that captured the energy and lifestyle of the building as well as the international nature of the target audience. As our tagline was "O, the possibilities" the illustration was populated with the o's in the fabrics, earphones and throughout the colorful drawing.

vivo apartments illustration of 3 young people sitting outside
vivo apartments positioning copy
vivo apartments tagline white on red
vivo apartments naming explanation
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vivo apartments business cards with red and blue and yellow stacked
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vivo apartments illustration at bus stop







Adams Design
20 Park Plaza
Boston, MA 02116

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