Trendy ViVO apartments appeal particularly to Kendall Square’s tech-oriented Millennials. Instead of using the usual stock photos that were prevalent in Cambridge marketing, we set about working with award-winning illustrator Jody Hewgill to develop a painting that captured the energy and lifestyle of the building as well as the international nature of the target audience. As our tagline was "O, the possibilities" the illustration was populated with the o's in the fabrics, earphones and throughout the colorful drawing.