O the possibilities!

We worked with Aimco to create the name, logo, tagline and brand graphics for this apartment building for trendy millennials working in biotech.

Trendy ViVO apartments appeal particularly to Kendall Square’s tech-oriented Millennials. Instead of using the usual stock photos that were prevalent in Cambridge marketing, we set about working with award-winning illustrator Jody Hewgill to develop a painting that captured the energy and lifestyle of the building as well as the international nature of the target audience.

vivo apartments illustration of 3 young people sitting outside
vivo apartments positioning copy
vivo apartments tagline white on red
vivo apartments naming explanation
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vivo apartments business cards with red and blue and yellow stacked
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vivo apartments illustration at bus stop







Adams Design
20 Park Plaza
Boston, MA 02116

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