Our illustration was designed to be cropped in various vertical and horizontal formats for use in the signage. We designed building banners, bus stop signage as well as permanent building signage using the logo.
Brand Strategy
Identity
Tagline
Signage
Art Direction
Illustration
We developed permanent signage for the building as well as designing street and building banners incorporating the illustration. The horizontal illustration with multiple figures worked well with the various crops and formats needed. The signage for the building appeared on each side seen from the street.