For Trinity Financial, we reimagined Appleton Mills—turning a historic textile mill into a bold identity for creative living. 130 lofts for artists. A brand stitched with grit, soul, and vision. Past meets future. Work meets wonder.
Brand Strategy
Identity
Advertising
Print
Signage
Website
LIVE CREATIVELY
A modern sans serif meets the mill’s raw materiality—distressed wood, faded type, and industrial form—creating a logo that bridges past and present.
A layered mix of local photography and archival imagery brings depth and authenticity to the artwork—postcards and posters that ground the brand in place and history.
The brochure was reimagined as a set of individual inserts, bound by an industrial silver book ring. Floor plans were neatly housed in a custom pocket insert, combining utility with a refined, modular presentation.
We developed a series of postcards incorporating the collage art from the brochure.
