The 50 Liberty advertising we created with the “I love” campaign, picks up where the marketing for Twenty Two Liberty ended by adding additional romance and lifestyle detail to the proven appeal of Fan Pier’s views and waterfront location. Instead of just showing a view, we wanted to promote various aspects of the building , the location, and the lifestyle from a personal “testimonial” point of view.
The “Welcome to your new front yard” campaign spoke to empty nesters moving in from the western suburbs and seeking a lifestyle with no maintenance and a spectacular view.
20 Park Plaza
Boston, MA 02116