The umbrella theme of the ad campaign was “For independent thinkers,” alluding to residents of the eclectic neighborhood and to the free-thinking lifestyle built around Penmark. The ads followed this up with a theme built around the color of the illustration, Think Red, or Think Blue.
We collaborated with award-winning illustrator Cathleen Toelke to create advertising that expressed the creativity and the quirkiness of the South End lifestyle.
20 Park Plaza
Boston, MA 02116